Jay-Way

Jay-Way is redefining hip-hop music. Based in Amsterdam, he brings a broad, boundary-breaking perspective to the genre, filling his songs not only with the rhythmic bounce of rap, but also the progressive melodies of pop, the laidback cool of old-school soul music, the optimistic outlook of gospel, and the electrified energy of rock & roll. It's a sound that hasn't just set him apart from his contemporaries; it's made him a genuine star at home and abroad, too, with songs like "Happen Dappen" and records like No, I'm Not Ok both racking up more than 2 million streams. With its mix of amplified guitars, R&B beats, swaggering lyrics, and pop-culture references, Jay-Way's latest project — the two-track single release of "Coolie" and "Legend" — shines new light on an innovative songwriter whose art is just as diverse as his life.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Jay-Way

Mar 19, 2022
8:55pm — 9:20pm
Presented by
The WRLDFMS Showcase
About
From:
Amsterdam, NETHERLANDS
Subgenre:
Hip-Hop / Rap
Professional Connections
Jay-Way is seeking the following:
  • Brand Partnership
  • Gear Endorsement
  • Sync/Music Supervisors