photo of Adria Petty

Adria Petty

Executive Producer

Adria Petty is a director, producer and creative director. The daughter of musician Tom Petty, she currently works on the Tom Petty estate with her family and remaining members of Tom’s band and operations team. Adria has directed spots for iconic brands (Lancôme, Alexander McQueen, Target, Converse, Hershey’s, McDonald’s and more), plus over 50 music videos for artists including Beyonce, Coldplay and Rihanna. In 2006, Adria directed her first feature, PARIS, NOT FRANCE, the controversial documentary about Paris Hilton and celebrity culture, which debuted at Toronto Film Festival.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Adria Petty