Abby Hayes
Abenaa (Abby) Hayes has worked in the healthcare industry for over 20 years with U.S. and global expertise.
She has specialized in life-threatening and acute disease areas including oncology, nephrology, respiratory heath, infectious disease (including HIV/AIDS), cardiology, CNS and acute care. Companies Abby has worked with over the course of her career include Takeda Pharmaceuticals, Pfizer, Boehringer Ingelheim, GlaxoSmithKline, Genentech, Johnson & Johnson, Roche, Bristol-Myers Squibb, among others.
Areas of focus include: marketing communications, market preparation, scientific communications, regulatory/milestone communication, patient education, advocacy and KOL development/relationship management, media relations strategy and outreach (traditional, digital), new business development, employee and affiliate communications and issues management.
Hayes has also supervised disease awareness programs and crisis preparedness activities in a variety of therapeutic areas.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.