photo of Kim Waldmann

Kim Waldmann

Chief Digital Officer
Athleta

Kim Waldmann is Chief Digital Officer and Interim Chief Brand Officer for
Athleta,
a certified B Corporation and premium performance and lifestyle brand with a mission to ignite the limitless potential of all women and girls.

Kim oversees Athleta’s digital strategy, e-commerce business, and
other key levers across the brand’s digital ecosystem, including digital marketing and media, CRM and loyalty, and omnichannel experiences. Kim is a customer-obsessed, digital innovator who is energized by driving growth, delighting customers and building
high-performing teams. Since joining Athleta in 2020, she has nearly doubled Athleta’s online business, built a full-funnel
media strategy, driven enhanced customer personalization and spearheaded the launch of
AthletaWell,
an immersive community platform dedicated to female wellbeing.

Prior to Athleta, Kim
led e-commerce, digital innovation and community for
Sephora as VP/GM for the company’s North American e-commerce business.
In this role, Kim led several trailblazing initiatives, including its site of the future, mobile app strategy and the brand’s strategic partnership with Instagram shopping. Kim graduated from Yale University and holds an M.B.A. from the Stanford Graduate School
of Business. She lives in San Francisco with her husband.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Kim Waldmann
Mar 16, 2021
10:15am — 11:10am
Events featuring Kim Waldmann
Mar 16, 2021
10:15am — 11:10am