Madame Gandhi - 'Waiting for Me'
The music video for “Waiting For Me” was conceptualized and produced in India by a female led team and features queer, trans, female and gender non-conforming cast members. With its contrasting industrial imagery and color palettes, the visual brings to life the song’s empowering message, an eco-feminist call to action that eschews institutionalized power structures in favor of forging new narratives of self-expression. Of the video, Madame Gandhi explains, “We as artists have the power to use our art to vividly reimagine the world we wished we lived in. ‘Waiting For Me’ is a song about questioning societal norms as they exist. The video opens with the quote, ‘We always assume our own powerlessness, but never our own power.’ With the interconnected social justice movements happening around the world, we are seeing a larger belief in the power of the collective for change. This music video is a call to action for each of us to examine how hierarchy, capitalism and systemic oppression serve to keep us obedient, with little space for dialogue or critical thinking. My hope is that this video inspires folks to ask, ‘Are my behaviors contributing to the oppression of somebody else? And what contributes to my own oppression? What does my version of freedom look and feel like?’”
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Credits
Director: |
Misha Ghose |
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Producer: |
Aastha Singh |
Screenwriter: |
Madame Gandhi, Misha Ghose, Aastha Singh |
Cinematographer: |
Tanmay Chowdhary |
Editor: |
Sourya Sen, Jiten Solanki |
Production Designer: |
Lauren Pereira |
Music: |
Madame Gandhi |
Principal Cast: |
Madame Gandhi, Misha Ghose, Aastha Singh |
Additional Credits: |
Styling: Indrakshi Pattanaik Malik (Assisted by: Pratiksha Shetty), Kanika Karvinkop (Assisted by: Preet Kapadia), Hair & Makeup: Devika Jodhani (Assisted by: Sunita Nadkar), Karan Singh, Key Cast: Shanthi Muniswamy, Mekhola Bose, Sajna Sangeeth Sivan, Lalita Katghara, Jennifer Jayaraj, Krithika Iyer, Angel Konthoujam, Vrinda Narang, Vidula Bhave |
Contact
Public Film Contact: |
Noor Khan
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Publicity Contact: |
SiouxZ Zimmerman
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