Audience Wild West: Insurgent Categories Redefining Marketing
The stay-at-home lifestyle has drastically changed consumer media consumption habits. Traditional theatrical, linear, and digital video experiences are now part of a much broader media diet as viewers gravitate toward environments that drive personal connection and provide escapist experiences.
As traditional media companies attempt to retain audiences, and as brands pursue alternative advertising environments to engage consumers, four advertising ecosystems are emerging as competitive options. Gaming, online dating, community-driven social apps, and at-home fitness businesses are forging insurgent paths - stealing screen-share and building engaged audiences, and as well providing sophisticated options for brands to integrate and drive value.
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