Presented by TikTok
Homegrown: TikToks for ATX. Storytelling that Drives Commerce and Community
During our homegrown workshop we will pair Texas-based TikTokcreator @lani.baker with. Austin-based brand partner Kendra Scott to deconstruct how the pair worked together to come up with a compelling piece of content for the platform that brings to life our POV of Don’t make ads, make TikToks.
For the session, we will share a simple frameworkthat will help all attendees understand more about how to approach storytelling and building compelling creative on TikTok. We will then apply the framework in real-time to the project that Lani and Kendra Scott worked on and will launch live during the session.
Attendees will walk away with a strong understanding of:
1. How to approach content creation for their own brands using a simple creative
2. What type of creative works best on TikTok(hint: it is not highly produced,
3. How brands and TikTok creators work together come up with concepts that drive
engagement and action
4. A tangible understanding of how Small and Mid-sized businesses are using TikTok to
support their brand and advertising efforts
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.