Presented by TikTok

Homegrown: TikToks for ATX. Storytelling that Drives Commerce and Community

During our homegrown workshop we will pair Texas-based TikTokcreator @lani.baker with. Austin-based brand partner Kendra Scott to deconstruct how the pair worked together to come up with a compelling piece of content for the platform that brings to life our POV of Don’t make ads, make TikToks.
For the session, we will share a simple frameworkthat will help all attendees understand more about how to approach storytelling and building compelling creative on TikTok. We will then apply the framework in real-time to the project that Lani and Kendra Scott worked on and will launch live during the session.

Attendees will walk away with a strong understanding of:

1. How to approach content creation for their own brands using a simple creative
framework

2. What type of creative works best on TikTok(hint: it is not highly produced,
slick video

3. How brands and TikTok creators work together come up with concepts that drive
engagement and action

4. A tangible understanding of how Small and Mid-sized businesses are using TikTok to
support their brand and advertising efforts

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Mindy Perry

Kendra Scott LLC

Becca Sawyer

ByteDance/TikTok

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Professional Development

Type:

Session

Track:

Connection in Disconnection