Around the world only 24% of the people seen, heard or read about in the news are women and only 19% of subject matter experts sourced in the news are women. The absence of women’s expert and leadership voice from the news media perpetuates gender bias and women’s socio-economic exclusion in society. There is a growing body of opinion among major newsrooms around the world that amplifying the voices of women and people of color, particularly their authoritative voice, across media platforms can not only fight gender and racial inequality, but also improve the business of journalism and news reporting. This panel session will feature media professionals leading in the effort to adapt journalistic and newsroom practices to assure gender-equal content and more diverse sourcing in general.