Presented by LucidxDolby

Reimagining Audio for an Electric Vehicle Future

Mar 17, 2021

11:00am – 11:30am CT

The music industry has embraced and has begun creating immersive music in Dolby Atmos to unleash their creativity and deepen the relationship with their fans. Most recently it’s made its mark in the home, mobile and live environments. Now learn what this experience would be in the new Lucid luxury electric vehicle line up where user-centered design takes an important new role in creating a driving experience unlike any other.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Derek Jenkins

Lucid Motors

Cat Jimenez

Lucid Motors

Tim Pryde

Dolby Laboratories

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