On March 11, 2020, the WHO declared COVID-19 a pandemic, ushering in the most profound change in medical care in the modern era. In-person interaction with the medical system disappeared nearly overnight, fundamentally altering physicians' relationships with their patients, and their peers. Twitter sits at the intersection of relevant conversation from patients, caretakers, HCPs, and public health officials, showing a 93% increase in patient engagement with physician content from March through August of 2020. Using Symplur, an analytics platform purpose-built for healthcare, W2O explored how connections between physicians, their patients and their peers on Twitter impacted the delivery of medical information. This panel will explore future social media trends in the healthcare industry.