Celebrities Redefining Cannabis Entrepreneurship

It’s widely known that the legal cannabis industry, which has been dominated by multi-state operators, is no longer representative of the original entrepreneurs who built the country’s modern cannabis culture. However, many leading cannabis brands are actively challenging these social and economic disparities by partnering with high-profile entrepreneurs and amplifying their unique stories. This panel will feature powerhouses in both cannabis and entertainment: Berner, Al Harrington and Flo Storch. Together with the VP of Greenlane Brands, Eric Hammond, the panel will discuss how real social change is created at the intersection of entrepreneurship and entertainment through cannabis.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.



Eric Hammond


Al Harrington

Viola Brands

Flo Storch

Koko Nuggz®️

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