Driving Innovation Through Emerging Tech with HBO

Mar 16, 2021

10:15am – 11:10am CT

The entertainment landscape continues to evolve as consumer behavior and technology advance at a rapid pace. Brands are developing cutting-edge strategies that break through the cultural landscape to drive awareness, engagement, and advocacy. HBO continues to build on its legacy of innovation by utilizing emerging tech, like XR/AR/VR, wearables, and voice. Join HBO Marketing execs as they discuss harnessing emerging tech to support business goals using case studies: Lovecraft Country: Sanctum, a social VR experience that transported “travelers” into series-inspired escape rooms, art installations, puzzles, and a Janelle Monáe concert, and My Daemon, a first-of-its-kind entertainment app with wellness benefits that takes users on an immersive journey through the world of His Dark Materials.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Cathy Davenport Lee
photo of Dana Flax
Dana Flax


photo of Emily Giannusa
photo of Sarah Milik
Sarah Milik


photo of Boo Wong
Boo Wong

The Mill

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