The entertainment landscape continues to evolve as consumer behavior and technology advance at a rapid pace. Brands are developing cutting-edge strategies that break through the cultural landscape to drive awareness, engagement, and advocacy. HBO continues to build on its legacy of innovation by utilizing emerging tech, like XR/AR/VR, wearables, and voice. Join HBO Marketing execs as they discuss harnessing emerging tech to support business goals using case studies: Lovecraft Country: Sanctum, a social VR experience that transported “travelers” into series-inspired escape rooms, art installations, puzzles, and a Janelle Monáe concert, and My Daemon, a first-of-its-kind entertainment app with wellness benefits that takes users on an immersive journey through the world of His Dark Materials.