The Medium and The Message: Revolution in Music

Mar 16, 2021

10:15am – 11:10am CT

Music has always been an artistic outlet helping define and express cultural moments steeped in conflict, revolution and change. Singular in its ability to provide a united voice and feeling to a movement, music also bookmarks the current moment for our future selves to return to and reclaim its cultural context.
More than ever, what we listen to and how we listen to it are markers of economic and artistic revolution. With the increasing democratization of the music industry by way of distribution and streaming technology, artists are reclaiming creative control and the rights to their music from labels and agreements that left them sidelined. Our panel of artists and label executives shares how music can be revolutionary from its conception and production to its reception by the masses.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Glenn “Daddy-O” Bolton
photo of Chuck D
Chuck D

Public Enemy

photo of Shane Gill
Shane Gill


photo of Suga-T Stevens
Suga-T Stevens

Sprinkle Me

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