When “Go Away” is a Powerful Brand Message

Date TBA
#CrowdBalancing2021
When “Go Away” is a Powerful Brand Message

Speakers

Rob Jonas

Foursquare

I-Hsien Sherwood

AdAge

As the pandemic persists, it’s no secret that people remain skeptical about the safety of everyday activities, from dining out to going shopping. To address these consumer concerns around social distancing, retailers and marketers are turning to data-driven location insights as a way to encourage safe shopping, reduce overcrowding and limit the potential exposure and spread of COVID-19. By harnessing consumer insights and media formats typically used for personalized marketing, marketers can address major recovery roadblocks by utilizing real-time insights, such as stores’ high-traffic hours, proximity, and more. In this discussion, marketing and data experts will explore how companies can rebuild in a post-pandemic world by using data and OOH media for good.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Level: Beginner