Engaging Your Audience with WeTransfer

Some of the most remarkable artistic achievements in history have stemmed from times of struggle. Brands and artists today are forced to adapt and find new ways to connect with consumers, often becoming more vulnerable and creative along the way. Tiff Yu, Head of Music at WeTransfer, is helping artists like Grimes, FKA Twigs and Charli XCX find new engaging ways of reaching their audiences. In this session, you’ll learn how the creative community can adapt to its new reality via emerging and existing tech, and ultimately, form stronger connections with fans than before — by simply leaning into authenticity and their own unique voice.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Tiff Yu


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