Leveling Up Through Customer Engagement

Video games have always been a popular medium to connect people across the world using a shared experience. Add in the pandemic lockdown and 2020 has become one of the best years for video game makers as people worldwide blast away the boredom with their controllers and screens. Today’s gamers are looking for an extended, ongoing experience when they commit to a new game. You need community support and a vision on how to keep gamers coming back. Jam City is massively successful because it has mastered the art of community building and customer engagement.

In this session, Will Crocker, VP of Customer and Partner Marketing of customer engagement platform Braze, will join industry experts to uncover the engagement strategies used to keep gamers informed and thirsty for years to come.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Lisa Spano

Jam City

Dean Takahashi

VentureBeat

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Connection in Disconnection

Level:

Beginner