Beyond Bias, Moving the Industry into Action
The world has reached an inflection point as society has woken up to the inequalities so many are forced to endure daily. When it comes to the pursuit of justice, advertisers voice sympathy with the cause, but fail to act. Because the way advertisers portray people has the power to shape our culture, Facebook and the Geena Davis Institute for Gender in Media (GDIGM) have partnered to analyze representation in advertising. Research indicates we have a long way to go. Join Fernanda Alcantara, Creative Researcher, Marketing Science, Facebook and Madeline Di Nonno, CEO, GDI for a conversation about the importance of eliminating biases in advertising and developing more inclusive, diverse work. Attendees will take away the following points to help move the industry to action.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.