In the midst of the 2020 global pandemic, one of the biggest concerts ever took place in the virtual worlds of Roblox. Two-time Grammy Award winner Lil Nas X gave a performance debut of his new single ‘Holiday’ and other top hits, dancing and socializing with fans, and attracting over 30 million concert views in this revolutionary music experience. The concert’s unprecedented success was made possible by the Metaverse, a social and technological phenomenon driven by a new generation growing up online and global platforms paving a new way for people to be together, even when they can’t in person. Hear from a futurist and top music executives at Roblox, Columbia Records and Maverick Management how the Metaverse is shaping the future of music business, today.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.