How to Scale a Mission-Driven Brand

Mar 18, 2021

10:30am – 11:00am CT

Join Supergoop! Founder and Chairman of the Board, Holly Thaggard, and her early-stage investor Maria Sharapova for an inspiring conversation, moderated by Christine Lagorio-Chafkin, Senior Writer at and Inc. magazine, that shares insights on how Holly scaled her company from a mission to end the skin cancer epidemic to a business with millions in revenue, all while innovating a category and changing consumer behavior. Hear from Maria first-hand about how she identified a promising investment opportunity in a young, but high-growth brand with an authentic mission as its north star, and advice for other emerging entrepreneurs prioritizing mission and doing good.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Christine Lagorio-Chafkin
photo of Maria Sharapova
photo of Holly Thaggard
Holly Thaggard


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