Creativity for Survival

In March 2020, a sobbing cashier at Sherri Day Scott’s local grocery feared for her life. And her livelihood. The two, now mutually exclusive. This chance encounter set Sherri into action. COVID-19 disproportionately affects Black and LatinX communities. The single most preventative step is to wear a mask, but masking-up works in conflict with years of training to avoid racial profiling. Black men know better than to cover their faces. Sherri created “Big Facts, Small Acts,” a movement designed to inform and empower the most affected from their most trusted sources.
What followed was a series of small wins from the most unexpected places. Street artists, a doctor with a stand-up side-hustle, and some ad folks came together to deface a town and make a big statement without saying a word.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Chris Breen
Chris Breen


photo of Sherri Daye Scott
Sherri Daye Scott

Big Facts, Small Acts

photo of Anwar Osborne
photo of Fabian Williams
Fabian Williams

Occasional Superstar

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge