In March 2020, a sobbing cashier at Sherri Day Scott’s local grocery feared for her life. And her livelihood. The two, now mutually exclusive. This chance encounter set Sherri into action. COVID-19 disproportionately affects Black and LatinX communities. The single most preventative step is to wear a mask, but masking-up works in conflict with years of training to avoid racial profiling. Black men know better than to cover their faces. Sherri created “Big Facts, Small Acts,” a movement designed to inform and empower the most affected from their most trusted sources.
What followed was a series of small wins from the most unexpected places. Street artists, a doctor with a stand-up side-hustle, and some ad folks came together to deface a town and make a big statement without saying a word.