Not Just a New Industry: But a New Kind of Industry

Mar 16, 2021

2:00pm – 2:30pm CT

New Kind is a call to create a just, diverse, sustainable cannabis industry. Most industries emerge from an organic, gradual process shepherded mostly by private entities. Legal cannabis is different. The industry opens by decree all at once; its structure is heavily influenced by extensive regulation; its own internal mores are embryonic; everything from production methods to marketing to compensation is still on the table, giving the public and cannabis insiders alike a unique opportunity to shape its development. The opportunity is extraordinary to provide a safe alternative to alcohol & pharmaceuticals, anything made from petroleum, trees or cotton. Destined to become the next global industry, cannabis should break the standard corporate mold to set an example for other industries.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Steve DeAngelo

Last Prisoner Project

Details

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Format:

Featured Session

Type:

Session

Track:

The Rebirth of Business

Level:

Advanced