Esports is a platform unlike any other - an intersection for sport, entertainment, music, fashion, and more - with the power of a young, diverse, highly-engaged and affluent audience. This session will examine the massive impact Esports have had on the entertainment landscape, with a focus on 2020. Then we will fast forward to the biggest shifts we foresee from virtual events and social connectivity to brand advertising and fan-engagement in the next one, five, ten years and beyond. The impact of esports will affect not only traditional sports, but the wider cultural landscape because of its potential to become a leading medium for direct connection. This can be peer to peer, artist to fan or brand to consumer. In our current virtual world, the potential for esports is only just beginning.