We as marketers must understand that the marketing messaging we develop is a social statement. The representations and storytelling society sees through our commercial tactics have a powerful ability to shape social, political, and economic stances amongst the population.
It is our responsibility to consciously understand how our business fits into today’s culture and embrace our role to show up in society in a way that is authentic, courageous, and meaningful. Companies will find themselves irrelevant at best, and targets at worst unless they accept that role and responsibility in all consumers’ lives and lived experiences. The way we market must change if we are to renew our commitment to consumers and society and have the courage to have, voice, and shape opinions on its behalf.