The Future of Artist Marketing

Mar 16, 2021

3:00pm – 4:00pm CT

As COVID set in, online marketing for musicians has become more important than ever. In this session, Jason and Kevin show you how to turn your lame-ass ad into a killer campaign that gets results. We'll show you from ideation through the build of the ads themselves, to the campaign setup. We'll walk through real life advertising campaigns that drive real results for major artists from John Legend to Marilyn Manson, through burgeoning artists like New Language and everything in between.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kevin Breuner
photo of Jason Hobbs
Jason Hobbs

Primary Access
Platinum Badge
Interactive Badge