Up Your Game: XR & The Evolving Fan Experience

Today's Sports industry is evolving like never before, not only because of the impact of COVID-19 restrictions, but also as a result of innovation with 5G, AI, Volumetric Capture, as well as other XR technologies. Now is the time for Sports leagues and their partners to invest in a proactive XR gameplan to connect with their consumers who desire more immersive fan engagement. The panel will explore new ways to leverage innovative XR experiences to enhance the sports fan experience; from harnessing real-time live-data via AR Leaderboards with the PGA TOUR, to giving NBA basketball fans their own courtside seat via AR Portals, to immersive learning with world-famous athletes thanks to the power of Verizon's 5G network - these connected experiences are only the beginning of what's possible.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Devon Fox

PGA TOUR

Scott Stanchak

National Basketball Association (NBA)

Jason Yim

Trigger XR

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
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Format:

Panel

Type:

Session

Track:

Transforming the Entertainment Landscape

Level:

Beginner