#CloutChasingIsACrime

Build Great Brand Partnerships, Don’t Clout Chase

Younger generations have changed the definition of what successful influencer marketing looks like. By skipping typical commercial breaks and bypassing misguided celebrity campaigns, consumers’ interactions with advertising have changed drastically.
From De Beers using movie stars to sell engagement rings in the early 1900s, to McDonald’s tapping musicians for their own signature meals, influencer marketing is a tactic as old as time. But while some executions are authentic and pack a punch to light culture ablaze, most of them fall flat.
Hear from the minds behind successful partnerships like Travis Scott x McDonald’s, Post Malone x Bud Light, Beyoncé x Adidas, and the NBA x AT&T’s Code of Culture on what influencer collaborations need to look like to succeed in internet culture.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Upscale Vandal

The Upscale Vandal Group

Shana Barry

Anheuser-Busch

John "JP" Petty III

Wieden+Kennedy

Joel Rodriguez

Translation

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Transforming the Entertainment Landscape

Level:

Intermediate