Most musicians now know Ari Herstand (pronounced Ar*ee Her*stand) as the guy who has helped them fly with their instruments, book national tours, get songs placed on TV and make more money with their music career - without the help of a label. Herstand’s music business advice blog, Ari’s Take has become the go-to resource for DIY musicians worldwide.
He released the preeminent book on the NEW music industry entitled, How To Make it In The New Music Business (Norton/Liveright Publishing) on December 20th, 2016. It debuted as the #1 best selling book in Music Business and Performing Arts Industry categories on Amazon and is being used by music schools worldwide.
Ari Herstand is a DIY musician who has played over 600 shows around the country, has opened for or toured with Ben Folds, Cake, Matt Nathanson, The Milk Carton Kids and Ron Pope, has performed on Ellen, and has had his music featured in countless TV shows, commercials and films. He currently fronts the funk band Brassroots District.
Herstand has written for many of the top musician trade magazines and websites including Music Connection Magazine, American Songwriter, Playback Magazine, Digital Music News, CD Baby, Tunecore, Reverbnation, Roland, Discmakers, ASCAP, Hypebot and others. He has been a featured speaker at SXSW, SF MusicTech, ASCAP Music Expo, CD Baby's DIY Musician Conference and in music business classrooms worldwide.
As an actor, he has co-starred in TV shows including Transparent, Aquarius, Mad Men, 2 Broke Girls, The Fosters, Sam & Cat and Touch.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.