Amara La Negra

Born in Miami as Diana Danelys De los Santos, Amara grew up singing, dancing, and acting. At 4, she won a competition that landed her on the wildly-successful Hispanic variety show, Sábado Gigante. She was then first exposed to what would turn out to be lifelong scrutiny of her blackness. After years of straightening perms, hot combs, and dieting Amara decided she was done policing her body. So she took the stage name Amara La Negra, “love the black woman,” and embraced her afro. With her Love & Hip Hop: Miami debut at the top of 2018, the 26-year-old Miami artist focuses on bringing to light the many hardships she and women like her have to constantly endure, while trying to carve a lane for themselves in an industry so historically entrenched in sexism, classism, colorism and racism. Amara embodies a multitude of musical genres, particularly rhythms from the Caribbean. Most recently, Amara has signed to Fast Life Entertainment Worldwide for management and BMG for a record deal.