Kristy Sakai is the CEO of Supertext USA, Inc, a creative translation and copywriting agency. She grew up in the US, UK and Japan, and graduated from the London School of Economics before moving to Berlin and Zurich. After a decade of working as a copywriter and transcreator, she joined Supertext as a language manager. In 2016, she spearheaded Supertext's expansion to the US. From Santa Monica, California, Supertext has worked with global brands, unicorn start-ups and marketing agencies to creatively adapt campaigns for international market. She is passionate about languages, multiculturalism, and beautiful writing. She remains true to Supertext's mission: to free the world of bad copy.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.