Seth Gaffney

Seth is co-founder and Chief Strategy Officer of Austin-based advertising agency, Preacher. There, he helps companies like ESPN, Fanta, The Container Store, Tommy John, Vital Farms, and Topgolf stand out in highly competitive categories by standing for something. He leads a team of strategists who go wide and dig deep to make believers in brands.

Before Preacher, he co-headed the strategy department at Mother where he met his two partners and ran the Virgin Mobile, Tanqueray and Sour Patch Kids businesses. Previously he worked at Wieden+Kennedy, Deutsch, Fallon and DiMassimo after graduating cum laude from Georgetown University.

Seth has won multiple EFFIEs (campaign effectiveness awards) for his work and lectured on brand strategy at universities like Columbia, UT, and VCU. Outside of work, he loves running and running around with his 5 year old daughter, 2 year old son, and badass wife Jess, who serves as the CEO of Women@Austin.