Rosalinda Herrera

Rosalinda and her team lead the corporate partnership efforts for U.S. Army Family and Morale, Welfare & Recreation (MWR). Rosalinda has 10+ years of military experience in B2B, B2C marketing and corporate partnerships. Her recent sponsorship activations include the Military Long Drive presented by the Golf Channel, the Army Entertainment eSports Soldier Showdown presented by the Army National Guard as well as contributing sponsors USAA, and Red Bull. She has also worked on global advertising campaigns with national brands to include T-Mobile, GEICO Military and the InterContinental Hotels Group. Her efforts provide Soldier and Families with meaningful programing and generates funding that directly supports the global readiness and resiliency of our Military.