Brittany Schaffer is Spotify’s Head of Artist & Label Marketing, Nashville. In this role, Brittany and her team partner with artists, labels, and managers to develop and execute world-class marketing campaigns for artists to promote their music on and off platform, to bring their stories to life, to maximize the artists’ exposure and global reach, and to help artists form a deeper connection with their fans.
Brittany is also central to the development and execution of Spotify’s global strategy for the country genre. This includes spearheading the transformation of the flagship Hot Country playlist into an “enhanced playlist,” adding original video content to and re-branding the visual identity of the playlist, and bringing Hot Country to the fans off platform through Spotify’s four-day activation at CMA Fest in 2018 and 2019, U.S. marketing campaigns, and Hot Country Live.
Prior to joining Spotify in January 2018, Brittany was Senior Counsel in the Entertainment Department of Loeb & Loeb, LLP. Brittany maintained a robust legal practice focused primarily on the music industry and branded entertainment, including representing the contestants on Seasons 9 - 12 of The Voice and advising established and developing talent clients. Brittany also worked with consumer brands, live event companies, and digital services to assist their teams in developing music strategies and negotiating key agreements.
Brittany is a part of the ACM Board of Directors and the CRB Board of Directors. Brittany’s work and relationships within the Nashville community have also garnered her recognition as one of Billboard’s 2019 Country Power Players, Billboard’s Women in Music 2018: Six Emerging Executives Shaping Music's Future (Billboard), Variety’s 2018 Women Who Power Country Music, a Mid-South Rising Star (Super Lawyers), and one of the leading Women in Music City (Nashville Business Journal).
Brittany received her B.A. from Vanderbilt University in 2007, and her law degree from Samford University’s Cumberland School of Law in 2010.
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