Leanne Fremar

Leanne Fremar is the Chief Brand Officer for JPMorgan Chase. She leads brand strategy across Chase, J.P. Morgan, and JPMorgan Chase. Her responsibilities cover consumer insights, branding, creative, advertising, content, video, and employer brand across the firm. She manages Chase's internal agency Inner Circle and leads our relationships with the company's external creative agencies. Leanne joined JPMorgan Chase in September 2018 from Starbucks where she was its executive creative director for two years, leading global brand initiatives and creative campaigns. Before Starbucks, she was the executive creative director at Under Armour women's business, and the architect of the company's award-winning "I Will What I Want" campaign. Leanne has won many awards and has held leadership roles with other luxury fashion brands including Theory, Gucci, and Polo Ralph Lauren.