Aundrea Rosenbaum

Public & Influencer Relations - Gaming
Dell/Alienware

With over a decade of diverse and progressive experience in marketing, social media, and public relations, Aundrea Rosenbaum has successfully established herself as a powerhouse trailblazer. Never satisfied with the status quo, she consistently provides innovative and effective consulting to transform traditional public relations, influencer relations, and marketing programs, into dynamic and interactive communities. Aundrea is a proud member of the Dell Technologies’ Global Communications team and is currently focused on gaming and esports within the tech giant’s global End-User Computing Business. Supporting both the Dell and Alienware brands of gaming desktops, laptops, monitors, peripherals and services, Aundrea leads all public & influencer relations.

A long-time passionate and once competitive gamer herself, she helped spearhead the creation of the award-winning #AlienwareHive program. Through #AlienwareHive Aundrea works directly with professional gamers and other gaming enthusiasts to ensure they’re using Alienware’s latest technology and publicly share their experience along the way.

Prior to gaming, Aundrea rolled out the first-of-its-kind social media training for Dell’s Global Commercial Channel partners, which received numerous accolades from both participants and online publications.

You can find her online most places as PMSUTPrincess, which is an homage to her time in the all-female multi-platform gaming group PMS Clan. And she still shares the Clan’s commitment to breaking down walls, stereotypes, and boundaries for women in gaming and technology.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.