Amy Williams

Amy is on a mission to convert people’s time, attention & data online into funding for good causes around the world. She founded Good-Loop in 2016 after turning her hand from advertising at Ogilvy to volunteering at a soup kitchen in Argentina. Today working with global brands including P&G, PepsiCo and Nike, Good-Loop is The purpose-powered advertising platform that drives engagement and builds brand love whilst raising over $5m for amazing causes around the world.

Amy is one of Forbes Europe’s 30 under 30, she’s one of Ad Age’s 2020 Women to Watch Europe and is a face of the United Nations #SheInnovates global campaign.