Lydia is a hyper entrepreneurial marketing executive with a passion for mixing art and science and a history of delivering innovative campaigns for brands and publishers globally.
As the SVP of Social Media & Branded Content Strategy at Viacom, she leads a team of strategists, analysts & makers who collectively solve business challenges by leveraging cultural, audience & industry insights & data to inspire creativity & connect brands to culture. She specializes in identifying, evaluating & prioritizing growth opportunities, providing consultative services & leading cross-functional strategic initiatives covering all of Viacom's brands including MTV, Comedy Central, Nickelodeon, Awesomeness, Paramount & Pluto TV.
Previously, she was a Strategy Director for JWT in New York & Singapore, where she worked on a combination of brand, digital & channel planning with a focus on creating multi-channel solutions.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.