Lydia Daly

SVP Social Media & Branded Content Strategy
Viacom

Lydia is a hyper entrepreneurial marketing executive with a passion for mixing art and science and a history of delivering innovative campaigns for brands and publishers globally.

As the SVP of Social Media & Branded Content Strategy at Viacom, she leads a team of strategists, analysts & makers who collectively solve business challenges by leveraging cultural, audience & industry insights & data to inspire creativity & connect brands to culture. She specializes in identifying, evaluating & prioritizing growth opportunities, providing consultative services & leading cross-functional strategic initiatives covering all of Viacom's brands including MTV, Comedy Central, Nickelodeon, Awesomeness, Paramount & Pluto TV.

Previously, she was a Strategy Director for JWT in New York & Singapore, where she worked on a combination of brand, digital & channel planning with a focus on creating multi-channel solutions.

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