Sascha Stone Guttfreund

ScoreMore Shows

Stone Guttfreund, who founded the company at age 20, started producing concerts in 2009 and was recently acquired by LiveNation, and serves as the President of the new joint venture. Over the past year, ScoreMore launched 2 festivals with artist partners J. Cole (Dreamville in Raleigh, NC) as well as with Travis Scott (Astroworld in Houston, TX). Both shows, in their first year, boasted sold out crows with over 40,000 attendees per event. The ScoreMore festival portfolio also includes Neon Desert in El Paso, Mala Luna in San Antonio and JMBLYA, which has stops in Austin, Dallas, Houston and the recent addition of Fayetteville, Arkansas. In addition to the festivals, ScoreMore produces 200+ concerts annually, most recently with Gunna’s first nationwide headline tour which sold over 30,000 tickets. After 9 years of being fully independent, the partnership with LiveNation has opened new doors and given ScoreMore team the platform and resources to grow in a way like never before.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.