Adam Bauer is the Senior Director of New Media Licensing at the American Society of Composers, Authors and Publishers (ASCAP), a professional membership organization of more than 690,000 songwriters, composers and music publishers, owned and run by its members, and the world leader in performance royalties, advocacy and service for music creators. For ASCAP, Adam is a key driver in the licensing of websites, mobile apps, games, podcasts and other new technology-driven services. Prior to joining ASCAP, Adam founded and operated Big Sky Media, a music creative agency that produced 500+ branded music events throughout the U.S. for such notable clients as Scion, Toyota and Heineken. He holds a B.A. from Emory University and a M.S. from the Tandon School of Engineering at New York University.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.