Brent Anderson

Chief Creative Officer
TBWA Media Arts Lab

Brent Anderson is global chief creative officer for TBWA\Media Arts Lab, the global network of agencies responsible for one of the world’s most iconic brands — Apple. A 13-year veteran of the TBWA collective, Brent was CCO of TBWA\Chiat\Day Los Angeles before taking the reins at Media Arts Lab in October, 2016. Brent focuses on disruptive, iconic campaigns that push the brand forward, including the launch of HomePod with the Cannes Lions Grand Prix-winning, Spike Jonze-directed, “Welcome Home”; the multifaceted “Behind the Mac” campaign, including “Make Something Wonderful”; the launch of iPhone X and iPhone Xs; and the evolution of the famed, “Shot on iPhone” campaign into long-form content across the globe, and into social with @apple.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.