Rita brings 25 years of marketing, managed markets, pricing and reimbursement and strategic communications experience from her various roles across the healthcare industry. Rita specializes in bringing together the right mix of industry, content and media expertise to craft scientific and health value narratives across a range of industries, disciplines and publics. Rita is dedicated to understanding the current healthcare landscape from an access and reimbursement perspective. She actively partners with clients to develop and align core communication strategies with the appropriate value propositions for product/services as well as building strategic expert relationships within the reimbursement community. Building value narratives, marketing communications and reimbursement strategies for leading-edge products and engaging health care stakeholders are among her strengths.
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