Sharna Pascolo

Co-Founder/CEO
Penny Loafer PR

When taking a year off from your day job to travel the world with your best friend, turns into starting a music business in the Live Music Capital of the world and calling Austin, Texas home - You know you are doing something right!

With over 15 years of experience across Events, Music, Public Relations, Marketing & Promotions, Sharna has found herself in the most ideal place to work with unsigned musical artists, which she does every day as the CEO/Co-Founder of Penny Loafer PR.

Along with business partner, turned husband, Rob Pascolo, the pair started Penny Loafer PR 6 years ago, as a way to bring Aussie bands to America, but quickly realized the great musical talents of Austin needed their help too! From PR campaigns promoting new music releases to Artist Development, Social Media and building tour presence, Penny Loafer PR has seen numerous bands excel in the local, national and international music scene.

Before she knew she could make music her career, Australian born Sharna thrived in Melbourne’s events scene taking special interest in the wedding industry. Having graduated from Internationally-recognized William Angliss with a dual Bachelors Degree in both Events and Hospitality Management, the aspiring entrepreneur was always destined for great things.

On the rare occasion that Sharna has a break from the music scene, you can find her on one of Austin’s patios with a gin & soda and a bowl of queso - chips optional.

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