Phoebe Yu

Founder and CEO of ettitude, an award-winning material science company with the mission to dramatically reduce the harmful environmental impact of textiles. After moving to Melbourne, Australia, Phoebe spotted an opportunity within the textile market to create sustainable luxury for less. Phoebe brings together entrepreneurial instincts, a passion for sustainability, and an understanding of fabric technology and launched ettitude's innovative CleanBamboo® fabric in 2014. The manufacturing process is a clean alternative to the highly polluting cotton, viscose, silk, and cashmere. In 2017, ettitude began expanding globally, opening a headquarters in Los Angeles the following year. ettitude was named an Inc. 5000 fastest-growing private company in the US in both 2020 & 2021.