Kat Dey

President
Ettitude Holdings, Inc.

Kat Vorotova Dey is a serial entrepreneur and executive, named one of 35 People to Watch in NY Tech and EY Entrepreneurial Winning Woman. She is Co-Founder & President of Ettitude, a direct-to-consumer home goods company redefining sleep comfort with innovative eco-textiles. Ettitude produces the world’s softest and most sustainable bedsheets, sleepwear, and bath essentials with its CleanBamboo fabric. The manufacturing process is a clean and sustainable alternative to the highly polluting cotton industry. Prior to Ettitude, Dey founded Try The World, a food technology company bringing the world’s best artisanal foods directly to consumers’ doorsteps. It was named #3 fastest growing company in NY and was acquired in 2017. Prior to her entrepreneurial journey, Dey held strategy positions at Weight Watchers and Thomson Reuters. She received her MBA from Columbia Business School and her Bachelor’s Degree from Columbia University. Kat and her companies have appeared in Fortune, Forbes, WSJ, LA Times, Today, FOX, BBC and more.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.