Rossitza Kotelova

Rossitza Kotelova founded and is currently leading Piaggio Fast Forward’s (PFF) Smart Behaviors Group, a multidisciplinary team comprised of designers and engineers who are developing PFF’s human-machine interaction design.

Rossitza joined PFF at its inception as a startup in 2015. She was part of the original team that invented the gita™ robot, the first following robot available to consumers as of November 2019. Her work initially focused on product design before transitioning to human-machine interaction and UX design.

Rossitza holds a degree from Harvard University’s Graduate School of Design.