Daniella Russo believes that intractable environmental challenges can be addressed by harnessing the forces of innovation and entrepreneurship, and the power of the markets to do good. Since 2009, as the CEO of Think Beyond Plastics, she has led the development of an innovation eco-system incorporating bio-based, bio-benign materials from renewable sources, associated manufacturing, and innovative consumer and business products specifically designed to handle these new materials. Think Beyond Plastics is fulfilling Russo’s commitment to entrepreneurship as an engine for success in solving one of the planet’s greatest social and environmental challenges – plastic pollution, and its impacts on marginalized communities worldwide. Russo is a serial entrepreneur who has also managed businesses from start-up phase through an IPO (Frame Technology, Infoseek and others), as well as Fortune-500 companies (Sun Microsystems, and Xerox PARC).
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