Anita Pluymen

Founder, Design Genius

Anita Pluymen is a serial entrepreneur, founding and growing diverse businesses in the education, oil and gas, and hemp industries. Anita founded her own private school dedicated to integrating children with special needs into mainstream educational and social settings. That resulted in a decade of experience designing and leading education courses, training teachers and administrators, and directing classroom management and instruction. In 2010, Anita co-founded a successful mineral company and by 2015 decided to pursue her heart’s desire, as a lifelong gourmet chef, to give expression to her deep and abiding belief that organic plants heal and that food is love. That let to her launching Mia Chocolates LLC, followed by the creation of Cheekywell LLC in 2017, coupling the power of science with the strength of intuitive female understanding. Anita serves as lead designer of all Cheekywell products, from chocolate bars to bath soaks and female lubricant designed to enhance and support women’s wellness throughout their reproductive life cycle.

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