Sharon Byers is chief development, marketing and communications officer at the American Cancer Society (ACS). She oversees corporate alliances, integrated marketing, creative strategy, digital marketing and corporate communications. She also has responsibility for all ACS income properties, including Relay For Life and Making Strides Against Breast Cancer, major gifts, distinguished partners, sports and corporate partnerships.
Under Sharon’s leadership, ACS has evolved to more effectively harness the power of partnerships and activists around the world. Her efforts are uniting companies, CEOs, coaches, athletes, celebrities and communities in the fight against cancer.
Prior to joining ACS, Sharon worked for The Coca-Cola Company, where she was SVP of sports, entertainment and community marketing partnerships for North America. Her team managed more than 500 strategic partnerships, including premier properties such as the Olympics, NCAA, NBA and NASCAR.
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