Sam Schoonover is the Digital Innovation Manager for Coachella Music Festival. He manages digital strategy and business development in new technology spaces. His work is focused on improving the festival experience for both fans, artists, and brands, and preparing the festival for the innovations of tomorrow. He is also co-producer of Splash House music festival in Palm Springs and has been an in-depth music curator on various apps and platforms for over 10 years.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.