Gilbert (Berner) Milam

Founder & Ceo/ Rapper

San Francisco native, Gilbert Milam Jr., better known in the rap game simply as, Berner, starting off participating in rap battles at local coffee shops and open mic nights in the San Francisco area in 2007, Berner took things to the next level by turning his passion into his career.

This story truly embodies every aspect of the phrase “grassroots.” After creating his own label, Bern One Entertainment, Berner soon after released his debut album. A true testament to his never-ending grind, Berner has released 10 independent albums, several of which have charted on Billboard’s “Top Rap Albums” chart.

In 2015 Berner opened a clothing and lifestyle store in San Francisco called "Cookies", selling items such as hoodies, smell-proof bags, and cannabis He is associated with the "Cookie Family" of marijuana geneticists, who produce classic California strains, such as "Girl Scout Cookies" and "Sunset Sherbet".

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.