For the past 25 years Steve Berman has worked at one of the world’s most successful and vibrant record labels, Interscope Geffen A&M, rising to his current position as Vice Chairman in 2010. “My grandfather encouraged me to patient and loyal, to not go for instant gratification in my career,” says Berman. That advice paid off in spades when, in 1991, after a stint at WEA, passing up opportunities to leave the Warner organization for a competitor for a bigger title and more money, Berman was asked to join a meeting with Jimmy Iovine and Ted Field, the creative talent and the capital respectively behind the start-up, Interscope Records. They were looking for a young executive who could help guide them through the Warner system. Instantly, Berman knew that’s where he wanted to be. He was hired to head up the label’s marketing and sales efforts. Interscope Records changed the paradigm in the music industry.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.